Local Roots, Real Passion
We’re a proudly Québec-based business, built by people who value craftsmanship, durability, and timeless style. Every product we offer reflects our commitment to quality, authenticity, and the spirit of the North.
OUR MISSION
To build a community around authentic style — where western heritage meets biker freedom.
We believe in real materials, honest craftsmanship, and gear made for people who live with purpose.
Two Worlds, One Spirit
Discover our two collections — RODEO, rooted in western heritage, and BIKER, inspired by the freedom of the open road.
Every piece we offer is made to last.
Crafted from quality materials, built for comfort, and designed to stand the test of time. Whether you’re pulling on a pair of Boulet boots, slipping into a Mauritius leather jacket, or gearing up with MWG western apparel, you’ll feel the same thing: genuine craftsmanship and a style that tells a story.
OUR VALUES
Authenticity
Every brand we carry has a story worth telling.
Durability
Products built to last, made with care and integrity.
Freedom
Because style means nothing if it doesn’t let you move.
Community
We’re a home for those who live the western way.
The Man Behind the Brand
At the heart of Rodeo Biker is Patrik Vaillancourt — a true rider and proud Québécois with a passion for the open road and the western lifestyle. More than just a businessman, he’s a craftsman of community, bringing together those who share his love for authentic gear, honest values, and the freedom that comes with every ride.
